On September 11, Chinese automaker GAC marked a significant milestone with its European debut in Warsaw, Poland. The launch event introduced two flagship electric SUVs—the AION V and HYPTEC HT—while also inaugurating the company’s first experiential showroom in the region. This move underscores GAC’s ambition to establish a strong foothold in Europe’s rapidly growing electric vehicle (EV) market.
Strategic Market Entry
Poland’s location, connecting Western and Central Eastern Europe, and its rising EV adoption make it a strategic entry point for GAC’s “European Market Plan.” The company is leveraging its advanced R&D, manufacturing solutions, and customer-first philosophy to expand operations. With Warsaw as the launchpad, GAC plans to open eight sales outlets across major Polish cities, including Poznań and Kraków, alongside a European spare parts distribution center to ensure rapid support.
Experiential Showroom Concept
The Warsaw showroom introduces GAC’s “experiential retail” concept, merging automotive technology with local culture. Visitors can explore multifunctional spaces for exhibition, interaction, and services. A centerpiece of the showroom is “Just Like Heaven,” an art installation by Polish artist Joanna Juszczak, symbolizing the fusion of innovation and creativity. This approach reflects GAC’s vision of blending technology with lifestyle to enhance customer engagement.
Marketing and Engagement Initiatives
Ahead of the brand launch, GAC aligned itself with Poland’s cultural and sporting landscape. The automaker assumed exclusive patronage of the Rosa Challenge Tour, part of the European Challenge Tour golf series, targeting affluent customers. Additionally, Polish media representatives were invited to GAC’s R&D Center in Guangzhou and the AION NE smart factory, showcasing the brand’s technological strengths and innovation capacity.
Commitment to Long-Term Growth
GAC emphasized its mission to integrate with the Polish market, serve local customers, and contribute to national development. With a strong pipeline of EV models, expanded service networks, and strategic partnerships, the company aims to build a reputation as a trusted, customer-centric automotive brand in Europe.
