U.S. Auto Sales 2025: Market Trends, Tariff Risks, and Price Hikes Ahead

In 2024, approximately 16 million vehicles were sold in the U.S., with 61.2% made domestically. Toyota, Ford, and Chevrolet led sales, while Tesla, GMC, and Subaru rounded out the top manufacturers.

However, 2025 poses significant risks for the auto industry as the U.S. considers imposing a 25% tariff on nearly 2.9 million vehicles made in Mexico and Canada. This could lead to price increases of $3,000 to $10,000 per vehicle, disrupting automakers’ pricing strategies.

Manufacturers with high exposure to production in Mexico and Canada, such as Volkswagen (44%), Stellantis (41%), and Nissan (31%), may face the most challenges. If the tariffs take effect, the entire automotive market in the U.S. could see significant shifts in pricing, consumer demand, and supply chain strategies.