NOVUS Media LLC, an independent media planning and buying agency, has announced the appointment of Adam Weiler as Senior Vice President of Data & Analytics. In this role, Weiler will spearhead the agency’s global data strategy, focusing on integrating AI, MarTech, and measurement solutions to enhance client performance and accountability.
A Seasoned Leader in Data-Driven Marketing
With over 25 years of experience in the advertising industry, Weiler has held leadership positions at prominent agencies including Razorfish, FCB Chicago, Mindshare, and Spark Foundry. He is renowned for transforming complex data into actionable insights that drive growth and clarity for clients across various sectors, such as retail, healthcare, and financial services.
At NOVUS, Weiler will lead the advancement of the agency’s data strategy and analytics practice, building a roadmap that integrates innovative MarTech, AI, and measurement solutions to meet clients’ growing need for clarity, accountability, and stronger business outcomes. He will report to CEO Melony Rios.
A Vision for Data-Driven Innovation
Weiler’s appointment underscores NOVUS’s commitment to delivering smarter strategies and stronger outcomes for clients. CEO Melony Rios emphasized, “At NOVUS, we focus on what truly drives growth by making data simple, actionable, and powerful so our clients gain smarter strategies, stronger outcomes, and innovation with real impact. Adam will play a pivotal role in helping us cut through the noise and deliver results-driven solutions for our clients.
About NOVUS Media LLC
NOVUS is an independent media agency that uniquely plans and buys media through the lens of geography. They offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools, and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types – TV, OTT, addressable, radio, OOH, digital display, video, mobile, and search – NOVUS is fueled by marketing science and geospatial analytics to drive superior business results.
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