PG Forsta Launches Research HX to Empower Researchers with AI-Driven Speed and Precision

BOSTON–(BUSINESS WIRE)–PG Forsta, a leading research and experience technology company, has unveiled Research HX, an AI-powered market research solution suite designed to increase efficiencies, improve data quality, and deliver actionable insights faster than ever.

Market researchers today spend a significant portion of their time managing disconnected tools and handling tasks like data setup and cleansing¹. Research HX can streamline these processes, reducing manual effort by up to 70% and enabling researchers to focus on delivering insights and driving strategic decisions.

“As the demand for faster, more actionable insights grows, the industry needs tools that can keep pace,” said Torbjorn Andersson, General Manager for Market Research at Forsta. “With Research HX, we’re enabling research teams to focus on strategic storytelling, deliver deeper insights, and create tangible value—removing the roadblocks of outdated systems and inefficiencies.”

Research HX designed for efficiency, intelligence and insight.

Research HX expands on PG Forsta’s industry-leading Decipher solution, used by 9 out of 10 top market research agencies ², and Forsta Visualizations. It adds new AI-powered tools that reduce inefficiencies, including:

End-to-end integration
Streamline workflows by replacing disconnected tools with a unified platform. Research HX integrates data collection, analysis, reporting, and visualization into a seamless, connected experience that simplifies research processes and enhances efficiency.

AI-driven automation
Automate time-consuming tasks like data preparation and analysis, cutting traditional research time by more than half ³. Let AI handle repetitive processes, freeing researchers to focus on impactful insights.

AI summarize, compose & recommend
Leverage tools such as predictive modelling, text analytics, and AI-powered summarization to unlock actionable insights from structured and unstructured data.

Scalability for any research need
From qualitative studies like online focus groups to large-scale quantitative research, Research HX adapts to diverse methodologies, including CAPI, CATI, and diary studies.

Intuitive reporting and visualization
Simplify storytelling with dashboards that make insights clear, actionable, and shareable. Intuitive features allow users to autogenerate customized PowerPoint decks with just a few clicks.

Transforming workflows with real-world impact

Early adopters of Research HX are already experiencing transformative results, with researchers at a leading global market research agency drastically reducing the time spent on tedious tasks.

“I reduced manual data setup from 17+ hours to just one.” – VP at a leading global market research consultancy.

“Researchers no longer need to compromise speed for quality,” Andersson added. “With Research HX, they can confidently deliver insights that drive strategic decisions faster than ever.”

To learn more about Research HX and its transformative capabilities, visit www.forsta.com/solutions/research-hx/

About Forsta

Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company. For more information, visit www.forsta.com.

About PG Forsta

PG Forsta is the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers employees, and stakeholders. PG Forsta powers the Human Experience (HX) Platform—a suite of experience and research solutions that break down the silos between Customer Experience (CX), Employee Experience (EX), Patient Experience (PX), and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology.

1. https://careerfoundry.com/en/blog/data-analytics/what-is-data-cleaning/
² 9 of the top 10 Market Research Agencies use Forsta technology – Top source agencies from 2020: American Marketing Association
³ Side by side comparison producing a project where questionnaire is 30 questions, sample 5000 respondents, 100 slides in ppt and tables where demographics are crossed by all questions is the deliverable, fieldwork is 10 days.