Fullbay announced that Trent Broberg has joined the company as its new Chief Executive Officer, succeeding Patrick McKittrick. Broberg brings extensive leadership experience across transportation, logistics, and technology, positioning Fullbay to accelerate its AI-driven innovation in the heavy-duty repair sector.
Previously, Broberg served as CEO of ACERTUS, COO at Truckstop.com, and spent nearly a decade at Swift Transportation. He currently serves on the Board of Directors at Wabash (NYSE: WNC), the largest trailer manufacturer in the U.S.
At Fullbay, Broberg will lead the company’s mission to empower heavy-duty repair shops and fleets through technology and AI, while advancing initiatives to improve safety on the roads. His leadership will also focus on expanding Fullbay’s platform, delivering actionable insights for repair operations, and driving operational excellence across the industry.
Supporting Broberg are key leaders including Shazia Senol, Alex Hurtado, Michael Hunting, Michael D., Allen Williams, Katie Pawlik, Shawn Serafini, MBA, Cole Hershman, Noah Wells, and William Jensen.
