Strategic Rebrand for Next-Generation Data Intelligence
Azure Knowledge Corporation, a trusted market research data provider since 2000, has officially rebranded its research division as Mavrix, signaling a strategic evolution toward AI-powered data acquisition and intelligence solutions.
“This rebrand responds to today’s shifting market landscape,” said Mavrix CEO Rafal Gajdamowicz. “We’re positioning Mavrix as a forward-thinking leader while staying true to our core values: quality, innovation, partnership, and client-focused service.”
The transition is designed to strengthen the company’s global leadership in data-driven insights, combining advanced technology with human expertise.
AI Meets Human Insight for Global Research Excellence
Mavrix will offer end-to-end research and data intelligence services, including:
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Online Panels & Communities
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Phone/CATI & Face-to-Face Interviewing
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Qualitative Research & Expert Networks
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Custom Recruitment for niche research needs
The company integrates AI-based data quality and visualization tools to manage multi-country research projects across 85+ countries in 40+ languages. Its solutions cater to sectors including finance, technology, healthcare, and consumer goods.
“Our clients don’t just receive data — they gain insights that drive real advantage,” said Neil Blefeld, Managing Director of North America. Over 300 organizations, including Fortune 500 companies, currently rely on Mavrix for actionable market intelligence.
Seamless Transition and Global Expansion
The rebrand rollout is being implemented in phases, ensuring no disruption to existing clients. A refreshed website and updated visual identity will showcase Mavrix’s expanded capabilities and AI-driven innovations.
With teams across the U.S., Canada, Europe, and Asia, Mavrix provides 24/7 global support while maintaining local expertise.
Commitment to Excellence and Future Growth
“Our focus is on our clients — 100% — to continue delivering excellence through advanced technologies and research methodologies,” said Glen Collins, EVP – Global Commercial Group.
Mavrix aims to lead the data intelligence industry for the next 25 years, leveraging AI-powered analytics to help businesses gain competitive advantage in complex markets.
For more details, visit www.mavrixdata.com.
