Global Equipment International, LLC (GEI) and Snow West Group Realty, LLC have jointly acquired the former Greif Containerboard Paper Mill, marking a major step toward revitalizing one of Fitchburg’s most historically significant industrial sites. The 650,000-square-foot facility, located at 100 Newark Avenue, spans 200 acres, including Snows Mill Pond.
The property has been a cornerstone of Fitchburg’s industrial heritage for decades. Its acquisition signals a renewed focus on adaptive reuse and industrial redevelopment within North Central Massachusetts, aligning with the region’s broader economic revitalization goals.
Operational Details
GEI has announced a three-day auction of the mill’s equipment and assets scheduled for December 9–11, 2025. Post-auction, the company will explore redevelopment and leasing opportunities, leveraging the site’s strategic advantages—rail connectivity, highway access, and industrial infrastructure—to attract new tenants.
Economic Impact
According to Jordan Feldman, Vice President at GEI, the initiative represents both an investment in the local economy and a pathway for job creation. “There’s tremendous potential here,” he noted. “We’re committed to working with city leaders and local stakeholders to define a sustainable, long-term vision for this property.”
Strategic Significance
Future redevelopment plans include industrial reuse, warehousing and logistics, light manufacturing, or mixed commercial development. GEI and Snow West Group aim to preserve the site’s industrial legacy while integrating modern, sustainable growth models suited for evolving economic demands.
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