FOTON Motor Unveils Ambitious Global Strategy at 2026 Partners Conference in Beijing

FOTON Motor hosted its 2026 Global Partners Conference in Beijing under the theme “Drive to Great,” unveiling a bold roadmap toward establishing itself as a world-class commercial vehicle manufacturer. The high-profile event brought together over 2,000 participants from 140 countries, including company leadership, international delegates, and key industry representatives.

As the global commercial vehicle industry undergoes transformation through digitalization, automation, and clean energy, FOTON’s conference underscored its readiness to lead this evolution. Chairman Chang Rui presented the company’s global strategy report, targeting that by 2030, new energy vehicles will represent over 50% of its product portfolio and overseas sales will exceed 300,000 units.

Operational Details

Over the next five years, FOTON plans to establish 10 new industrial bases across Thailand, Indonesia, South Africa, Brazil, Mexico, Saudi Arabia, and the EU, while building a comprehensive ecosystem spanning parts, fleet management, used vehicles, and after-sales services.
The company’s leadership emphasized synergies between direct and distribution models and a renewed focus on customer-centric product quality.

Global Cooperation and Emerging Markets

Brazil and South Africa emerged as key pillars of FOTON’s expansion strategy.

• Victor Queiroz, ApexBrasil’s Asia-Pacific Chief Representative, praised FOTON’s contribution to Brazil’s green mobility goals, aligning with national initiatives like the MOVER Plan for sustainable vehicles.
• Mogamat Mahdi Basadien, South Africa’s Acting Ambassador to Beijing, hailed FOTON’s local assembly plant as one of the country’s most significant automotive investments in four decades, reinforcing China–Africa industrial cooperation.

Innovation and Technology Leadership

• Vice President Lu Zhenghua outlined FOTON’s technology roadmap built on internationalization, new energy, and intelligent solutions. The company integrates pure electric, hybrid, and hydrogen technologies, achieving up to 97.7% motor efficiency and deploying over 3,600 hydrogen fuel cell demonstration vehicles.
• Vice President Liu Xuguang presented the Aftermarket Ecosystem Strategy, noting that FOTON’s telematics platform now connects over 3.16 million vehicles, enhancing fleet efficiency by 10% and reducing accident risk by 40%.

Strategic Significance

Looking ahead to 2026, Vice President Fu Jun projected overseas sales of 200,000 units, including a 70% rise in heavy-duty truck sales and doubled bus deliveries. The company will deepen innovation in new energy logistics, enhance marketing models, and expand its global service network.

FOTON concluded the conference by recognizing outstanding international partners with awards across innovation, service excellence, and sustainability categories—underscoring the company’s commitment to shared growth and excellence.

Conclusion

Through strategic expansion, innovation in intelligent mobility, and a strong partner ecosystem, FOTON Motor is accelerating its transition from a market participant to a global technology leader. Its renewed focus on green, smart, and connected mobility sets the foundation for a sustainable future in the commercial vehicle industry.