The International Association of Better Business Bureaus (IABBB) has named Rebekah E. Dopp as its new Chief Executive Officer, signaling a major step in BBB’s evolution toward a digitally empowered and AI-driven future.
With over two decades of leadership across HBO, CBS, Google, YouTube, and The CW Network, Dopp brings a unique blend of media, technology, and institutional transformation expertise. As the Founder of Exponent EBI, she has focused on helping organizations modernize responsibly while maintaining public trust.
Under her leadership, BBB aims to redefine trust in the digital age—by enhancing its technology platforms, unlocking data value, and developing AI-powered tools that enable businesses to build credibility in real time. Dopp’s strategic vision includes scaling BBB’s trusted programs globally while reinforcing its mission of transparency, consumer protection, and ethical commerce.
Her appointment underscores BBB’s commitment to evolving from a traditional accreditation body into a dynamic data-driven institution that sets the global standard for trust and accountability in the marketplace.
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