TraceLink, Inc., the largest end-to-end digital network platform for intelligent supply chain orchestration, has announced that Lisa Reinhold, Senior Vice President of Global Customer and Network Success, has been named a winner of the 2025 Women in Supply Chain Awards. The honor recognizes female executives who demonstrate outstanding leadership, innovation, and mentorship in shaping the future of global supply chains.
Honoring Leadership in a Critical Industry
The Women in Supply Chain Awards, presented by Food Logistics and Supply & Demand Chain Executive, celebrate women driving transformation across the logistics, manufacturing, and healthcare sectors. Winners are acknowledged for their ability to strengthen leadership pipelines, enforce people-first practices, and deliver strategic innovation despite industry challenges.
Operational Achievements at TraceLink
At TraceLink, Reinhold has played a pivotal role in advancing digital orchestration initiatives for global customers. Her notable contributions include:
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Automated Validation Manager (AVM): A solution that automates post-release validation checks, ensuring compliance while reducing manual burden for manufacturers.
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Collaborative Product Development Framework: A system enabling real-time customer feedback and co-creation, now adopted across multiple TraceLink solutions.
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Compliance Innovation: Transforming strict regulatory challenges into scalable technology solutions that enhance both efficiency and customer trust.
Career and Industry Impact
With a career spanning over 30 years, Reinhold has held leadership roles at SmartBear Software, Innocentive, BrainShark, and Texas Microsystems. She has repeatedly built and scaled customer success organizations into revenue-driving engines, recognized for her clarity, precision, and customer-centric approach.
Strategic Significance
“This recognition is a reflection of the incredible team I’m fortunate to work with at TraceLink,” said Reinhold. “Together, we’re reimagining what’s possible in supply chain innovation—empowering customers today while transforming the industry for tomorrow.”
Her award underscores the growing influence of women in the supply chain sector, a field traditionally marked by limited representation at senior leadership levels.
About TraceLink
TraceLink connects more than 291,000 healthcare and life sciences entities worldwide, delivering end-to-end connectivity, visibility, and traceability for medicines and healthcare products. Its B2N Integrate-Once™ network is trusted to ensure patients receive the right medicines safely, securely, and on time.
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