Stanley Black & Decker (NYSE: SWK) announced the appointment of Bill Beck as President of Tools & Outdoor, effective October 1, 2025. Beck, who currently serves as General Manager and Chief Growth Officer for the division, will lead the company’s portfolio of iconic brands while advancing its strategic growth initiatives and market positioning.
Leadership and Experience
With over 25 years of experience in product management and brand marketing, Beck brings a wealth of leadership expertise to Stanley Black & Decker. Prior to joining the company in March 2024, he served as Chief Marketing Officer at Elevance Health, leading brand architecture and go-to-market strategies. Beck also held senior roles at Whirlpool Corporation, overseeing North American kitchen brands and global brand strategy, and began his career at Pepperidge Farm in sales and marketing.
He holds a bachelor’s degree in economics from the University of Pennsylvania and an MBA from New York University.
Strategic Vision
Chris Nelson, incoming CEO, praised Beck as an “exceptional commercial leader” who has helped evolve the Tools & Outdoor division into a brand-led, market-focused, and data-driven business. Beck will continue to drive sales growth, operational excellence, and brand development for the division, which generated $13.4 billion in revenue in 2024.
Beck emphasized his commitment to building a growth-oriented culture and leveraging the company’s portfolio of iconic brands—including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®—to deliver long-term market success.
About Stanley Black & Decker
Founded in 1843 and headquartered in New Britain, Connecticut, Stanley Black & Decker is a global leader in tools and outdoor products. With approximately 48,000 employees, the company manufactures innovative power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners. Its trusted brands serve builders, tradespeople, and DIY enthusiasts worldwide.
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