YY Group Holding Limited (NASDAQ: YYGH) has announced the formalization of its partnership with KEENON Robotics, marking a significant milestone in its strategy to deploy AI-powered service robots within Southeast Asia’s hospitality industry. The collaboration builds on an earlier memorandum of understanding signed in August 2025 and represents the next phase of YY Group’s mission to enhance operational efficiency, workforce productivity, and service quality through technology-driven innovation.
Reimagining the Future of Hospitality
The partnership aligns with YY Group’s broader vision of addressing regional manpower shortages and improving service delivery economics in hospitality and facilities management. By integrating KEENON’s autonomous service robots, the collaboration aims to establish scalable models for human-robot collaboration across hotels, event venues, and cleaning operations – maintaining the personal touch that defines the industry while driving measurable gains in reliability and efficiency.
Operational Details: Integration and Pilot Deployments
Under the agreement, KEENON Robotics will supply advanced AI-embodied robots designed for banquet support, room service, cleaning, and logistics tasks. YY Group will manage deployment through its extensive client network, customizing solutions to match local market needs.
Pilot projects are already underway with select hospitality clients in Southeast Asia, with plans for expansion into integrated facilities management (IFM) and on-demand staffing applications. This next phase aims to demonstrate tangible benefits, setting the stage for large-scale commercial adoption across multiple industries.
Strategic Significance: Empowering Human Potential Through Technology
“This partnership reflects YY Group’s commitment to leveraging smart technologies to empower businesses and workers globally,” said Mike Fu, CEO and Executive Director of YY Group. “By supporting human staff with robotics, we can enhance productivity and reduce operational friction for our clients, driving better unit economics while maintaining high service quality.”
The collaboration also underscores YY Group’s emphasis on sustainable, scalable growth, combining robotics, data-driven platforms, and IoT systems to optimize workforce performance and create long-term business value.
About the Companies
YY Group Holding Limited, headquartered in Singapore, operates across Asia, Europe, Africa, Oceania, and the Middle East. It delivers on-demand workforce solutions and integrated facility management services, leveraging digital platforms to meet dynamic labor demands.
KEENON Robotics, established in 2010, is a global leader in indoor intelligent service robots, serving industries such as catering, hospitality, healthcare, and retail. Its robots operate in over 60 countries and 600 cities worldwide, reflecting a growing commitment to automation that complements human expertise.
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