Applied Manufacturing Technologies (AMT), a North American leader in automation engineering, has deployed four robotic roll handling systems designed specifically for converting industry applications. Now in production at a major Midwest packaging converter, the systems expand AMT’s material handling automation portfolio, targeting one of the most labor-intensive and safety-critical processes in manufacturing—coil and roll movement.
Addressing a Critical Bottleneck in Converting Operations
Roll and coil handling remains a persistent challenge in converting and packaging environments, where manual handling can limit throughput and increase the risk of workplace injuries. AMT’s new robotic roll handling systems are engineered to reduce physical strain on workers while improving consistency and operational efficiency.
“Roll handling is one of the most physically demanding and risk-prone tasks in manufacturing,” said Craig Salvalaggio, President of AMT. “We’ve engineered systems that reduce that burden, improve throughput, and allow customers to redeploy labor where it matters most.”
Flexible, Production-Ready Automation Design
Designed to support real-world production demands, the robotic systems accommodate multiple roll sizes, pallet configurations, and facility layouts. Each deployment features programmable controls via HMI or pendant, automatic tool changers, and seamless integration with barcode scanning, vision systems, and infeed and outfeed equipment.
According to Tom Marx, Sales Account Manager at AMT, adaptability was a core design principle. “Our focus was on ease of use and flexibility, ensuring operators can manage changeovers without requiring additional engineering support.”
Integration With Broader Material Handling Ecosystems
The roll handling solutions are compatible with autonomous mobile robots (AMRs), conveyors, and forklift interfaces, enabling manufacturers to design systems around their facilities rather than altering layouts to fit automation. The deployments build on AMT’s extensive experience in integrated material handling, including palletizing, machine tending, thermoformed product handling, and line-side transfer applications.
Industry Engagement and Demonstration
AMT will further showcase its roll and coil handling automation capabilities at the 2026 Converters Expo, exhibiting at booth #121 in Green Bay, Wisconsin, on April 15, 2026. The event will provide an opportunity for industry professionals to see the systems and related technologies in action.
About Applied Manufacturing Technologies
Founded in 1989, Applied Manufacturing Technologies is a global leader in automated end-of-line solutions, complex material handling systems, engineering services, and autonomous mobile robots for manufacturing, warehousing, and logistics. A FANUC Level V Authorized System Integrator, AMT employs more than 120 highly trained automation and controls engineers, bringing over 1,250 combined years of automation experience across a wide range of manufacturing industries.
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