Netflix Inks 15-Year Carbon Credit Deal with American Forest Foundation’s Fields & Forests Project

The American Forest Foundation (AFF) has secured a 15-year offtake agreement with Netflix for verified carbon credits generated by its Fields & Forests (F&F) Afforestation, Reforestation, and Revegetation (ARR) project. The deal provides milestone-based prepayments that will accelerate tree planting on underused fields, expand program reach, and deliver stable payments to rural landowners through 30-year participation contracts.

Why This Matters

Voluntary carbon markets have often excluded small acreage owners due to high costs and complexity. F&F is tailored to bridge that gap by fully covering site preparation and tree planting while providing technical assistance. The partnership arrives as climate-smart land use becomes a cornerstone of corporate decarbonization strategies, especially in sectors with hard-to-abate emissions.

How the Partnership Works

• Contract Horizon: 15 years of carbon credit purchases by Netflix.
• Financing Structure: Milestone prepayments tied to concrete enrollment and planting targets—front-loading capital so AFF can scale faster.
• Landowner Model: AFF handles end-to-end project delivery (site prep, planting, verification) and pays participants annually over 30 years.
• Current Footprint: 2,500 acres enrolled, 1.4 million trees slated for planting, and $2 million committed to landowners in direct payments.
• Near-Term Scale-Up: Netflix’s investment launches the first 6,000 acres and supports expansion across the U.S. South.
• Species & Silviculture: Early tracts include newly planted loblolly pine seedlings, aligned to regional growth and carbon uptake profiles.

Benefits for Rural Communities

F&F unlocks a new revenue stream for family forest owners by monetizing verified climate benefits. Upfront costs—traditionally a barrier—are removed, while annual payments smooth cash flows over decades. The program also stimulates local forestry supply chains (nurseries, contractors, verification services) and may enhance long-term land values via improved forest productivity.

Climate Outcomes & Market Signal

By 2032, F&F targets 75,000 acres under contract, an estimated 4.8 million carbon credits, and a scalable blueprint for ARR projects centered on smallholders. For corporates, Netflix’s move signals growing preference for high-integrity, nature-based credits paired with socio-economic co-benefits. For the market, the milestone-prepayment model demonstrates a practical pathway to de-risk early-stage nature projects and accelerate climate impact.

Voices From the Field

• AFF leadership frames the partnership as proof that “business and nature” can align when backed by rigorous science and credible market mechanisms.
• Participating landowners emphasize intergenerational value—protecting family legacies while generating dependable income.